ALTERNATIVE SOURCES OF ENTERPRISE FINANCING AND THE IMPACT OF COVID-19 PANDEMIC

In current conditions of digital transformation and difficulties in accessing traditional financing, alternative sources finance acquire particular importance. At the same time, knowledge regarding market developing countries is yet its infancy, with little evidence effects Covid-19 pandemic on Republic Moldova. Therefore, article aims to explore financing alternatives for enterprises Moldova determine market. Additionally, there were analysed data from other reference countries. order achieve objective study, a mixed research approach, based both primary secondary data, was used: analysis statistical international rankings, comparison, synthesis, deduction, as well questionnaire-based survey designed small medium-sized enterprises. SMEs have proven be vulnerable crises. The analysed, showing that despite rise recent years, are still poorly developed. study shows face biggest problems venture capital, securities use electronic platforms attract funding (crowdfunding, cryptocurrencies, etc.). registered an improvement crowdfunding since beginning pandemic. Generally, obtained results essential further research, practitioners determining measures facilitate access finance.